EUROPE IMAGES INTERNATIONAL - M5

Synopsis

"Luxury is the pluperfect that weaves a magic bond between the future and what's in now."

Company executives and designers are unanimous when defining the secrets of luxury's success. It is forged, they say, in the crucible of craftsmen and ?women who, behind the scenes, produce objects of desire that others reveal to the light.

But prior to revealing luxury, you have to have the know-how that makes the world dream.

This movie goes into the private museums and top-secret workshops of three purveyors of luxury: Louis Vuitton, Baccarat and Montblanc, to find the living memory of mythical objects and the craftsmen who have re-invented them down through the generations to offer present-day luxury.

Listening to these master craftsmen, admiring their art of transforming matter and finding just the right touch is to understand all the worth of oral transmission. It is to discover the quest for excellence, the primary philosophy behind luxury without which crafting genius and its lessons for life would fall from favour.